Is a Customer Relationship Management (CRM) system merely a database? Does its usefulness and complexity stop at simply storing and […]
Is CRM a tool or software?
Is CRM merely a tool? Or is it more comprehensive, qualifying as software? Perhaps most pertinently, how do these classifications […]
Why One-Size-Fits-All CRM Isn’t Enough Anymore
Is your business constantly striving for customer relationship optimization? Do you feel your current CRM system is not fully addressing […]