When was the infinite scroll invented? (2023)

When was the infinite scroll invented?

In 2006, he invented the infinite scroll, the now-ubiquitous feature that seamlessly delivers ever-more content to a passive user. But then something happened that stopped him in his tracks. One of those startups, Massive Health, was designing technology to get people to eat healthier.

Raskin has continued his father's work on project Archy, has worked as the head of user experience at Mozilla Labs and as lead designer for Firefox, and has founded a number of companies. He is also the inventor of the infinite scroll.

Infinite scrolling is a listing-page design approach which loads content continuously as the user scrolls down. It eliminates the need for pagination — breaking content up into multiple pages.

Use a browser plugin to control infinite scrolling within your web browser. To avoid the extra memory usage, you can block all JavaScript entirely on your computer in your system settings. Be aware that disabling JavaScript may also disable the functionality of other websites.

TikTok is rolling out more screen time controls that prompt users to take a break after a certain amount of uninterrupted scrolling. Housed in the Digital Wellbeing hub, screen time breaks—available in increments of 10, 20, and 30 minutes, or a custom amount you dictate—can be toggled on or off at any time.

Click, scroll, fall asleep with your phone in your hand… Turns out, there's a good reason for the endless rabbit hole: it's called the dopamine loop. Dopamine is a chemical in our brains that's released after pleasure and reward-seeking behaviors—and it causes us to want them all over again.

Infinite scrolling is a technique that loads more content as you scroll. It allows you to continue scrolling indefinitely and is sometimes known as endless scrolling. Aza Raskin invented the mechanism whilst working at Humanized, a small user-interface company.

There are only a few instances where infinite scrolling is effective. It's best suited for sites and apps with large streams of user-generated content (Twitter, Facebook, Pinterest, Instagram). On the other hand, Pagination is well-suited for goal-oriented sites and apps where users look for something specific.

Should I use infinite scroll?

Choosing between pagination and infinite scroll depends on your business and how your users consume content. While pagination works well for end users who have an end destination or desired outcome, infinite scroll is best for users who are looking to explore content, like on a social media site.

In fact, they often use tricks called DARK PATTERNS to make you do things that you don't necessarily want to do. INFINITE SCROLLING is an example of a DARK PATTERN that exploits how your brain works to keep you always wanting more.

Infinite scroll uses lazy loading and executes its demand to load more data (products or content) at the bottom of the page, without requiring an action such as the click of a button. On-demand loading is used to optimize content delivery by reducing time consumption and memory usage.

And it's that habit of endless scrolling, studies show, that results in information overload - an kind of paralysis that impacts the motivational system of the brain. The sheer quantity of information at our fingertips is processed at a deep level as a threat. As a defense, we avoid engaging in any meaningful way.

TikTok will now let users deactivate continual scrolling, place limits on how long they will watch videos, and monitor their user activity through a screen time dashboard.

“Doomscrolling is essentially an avoidance technique used to cope with anxiety, so wherever you are vulnerable to anxiety, doomscrolling can become an unhealthy coping mechanism,” says Megan E. Johnson, a licensed clinical psychologist and researcher specializing in trauma and brain-behavior relationships.

Several factors can cause your TikTok to crash. Your TikTok might be crashing because your device is low on storage, has excessive cached files, or your TikTok simply needs an update.

Zombie Scrolling Syndrome is a term coined by the McAfee security company in 2016 to describe the effects of cell phone addiction. It's defined as “mindless scrolling out of habit, with no real destination or benefit.”

Studies have found that mindless social media scrolling is associated with depression in young adults.

Why can't I stop scrolling at night?

“[This nighttime scrolling] often happens when something during the day, like at work or in a relationship, feels very out of control, so at night, the mind attempts to gain control over those emotions by pushing them away,” Josephson shared in a recent Instagram post.

Doomscrolling or doomsurfing is the act of spending an excessive amount of screen time devoted to the absorption of negative news. Increased consumption of predominantly negative news may result in harmful psychophysiological responses in some cases.

A scroll (from the Old French escroe or escroue), also known as a roll, is a roll of papyrus, parchment, or paper containing writing.